
Many people in the UK are seeing something strange as winter 2025 approaches: flu appears to be widespread. Workplace sick days are increasing, local hospitals and surgeries are feeling the strain. Health services are referring to this as one of the most difficult flu seasons in recent memory because influenza infections are increasing earlier and more quickly than usual. This isn't simply another chilly winter.
This is the time of year when influenza, a virus that affects the nose, throat, and lungs, spreads throughout the population. Fever, coughing, sore throats, exhaustion, and aches in the muscles are common signs of influenza.
This winter, however, influenza activity increased earlier than expected and has remained unusually high. A mutated form of the common H3N2 strain, referred to in some reports as subclade K, has been widely detected in patients and is thought to be driving much of this surge. Because this version wasn’t included in the seasonal vaccine formulation, more people may be getting infected despite vaccination efforts, though vaccination still offers important protection, especially against severe illness.
As a result, hospitalisations have risen sharply. NHS England data shows that flu-related admissions climbed by more than 50% in a single week, with an average of more than 2,600 people per day now in hospital due to flu, far higher than is typical for this point in the season. NHS England.
In comparison to other winters, hospitals throughout the United Kingdom are reporting noticeably higher attendance levels. A recent BBC story claims that attendance is already about 8% higher than it was the previous year and that a significant portion of admissions are due to respiratory illnesses.
At the Royal Infirmary, One patient reportedly waited 106 hours for a ward bed, while another patient, Gary, arrived with a stomach bug and waited 34 hours before a bed became available. (Source: BBC News)
Nationally, the situation reflects a worrying trend. During the first week of December, an average of 2,660 patients per day were hospitalised with flu, marking the highest number ever recorded for this time of year. (Source: BBC News)

Public health teams have worked hard to reduce the severity of this flu season. Nearly 17 million flu vaccines were delivered this autumn, 350,000 more than at the same time last year, highlighting strong efforts to protect the population. (Source: BBC News)
Vaccination remains one of the most effective tools we have, particularly for older adults, children and those with long-term conditions. However, even with improved uptake, the sheer volume of patients experiencing flu symptoms, complications and overlapping respiratory illnesses has continued to strain hospitals.
Not every flu-related illness requires emergency department care, yet when people cannot access timely GP appointments, diagnostics or urgent assessment elsewhere, hospitals become the default option. This winter has once again highlighted the need for healthcare models that offer:
The experience of this winter is not just about flu. It is about how healthcare is accessed, and how delays can impact both patients and the wider system.
As the UK continues to navigate this challenging flu season, one thing is clear: healthcare must evolve to meet rising demand with better and timely access, smarter pathways and patient-centred solutions.
At Bloom Health Hospital, our vision has been shaped by these realities. We believe that improving access to urgent care, diagnostics and clinical expertise can play an important role in supporting communities and easing pressure on hospitals during times like this.
This winter has reminded us that healthcare needs do not wait and the way we deliver care must'nt too!
As the UK continues to navigate this challenging flu season, one thing is clear: healthcare must evolve to meet rising demand with better and timely access, smarter pathways and patient-centred solutions.
At Bloom Health Hospital, our vision has been shaped by these realities. We believe that improving access to urgent care, diagnostics and clinical expertise can play an important role in supporting communities and easing pressure on hospitals during times like this.
This winter has reminded us that healthcare needs do not wait and the way we deliver care must'nt too!
